Mobile: (787) 209-5588 • Email: NICOLE@AFREEHAND.CO
CREATIVE DIRECTOR September 2016-Present
•Strategize and create marketing copy for web and social media, collaborating with local media to expand brand audience.
•Manage email accounts and respond to customer inquiries as needed.
•Manage event booths and assist with customer needs in person.
•Assist with completion of administrative and creative tasks as needed, including but not limited to: fulfilling online orders, cutting images for collage work, researching, etc.
•Clients include: MATINE, Kate Zaremba Company, Printed Wild, Mallory Shelter Jewelry
SHOP MANAGER/TRAINING + WEB SPECIALIST October 2014-September 2016
Salt & Sundry, Washington, DC
•Developed product copy for web, created a Style Guide for future web managers, and managed online store presence.
•Assisted in creation of training documents to educate new employees on shop procedures and products, and created opportunities for training on pantry and cocktail goods.
•Brainstormed, prepared, and executed marketing plans, shop events, and window and in-store displays.
FREELANCE WEB CONSULTANT/MANAGER June 2015-Present
•Update and manage websites for professionals and recommend changes as needed.
•Clients include: Eva Calonder, designer. Bethanne Patrick, author. Nycci Nellis, food reporter.
FREELANCE BLOGGER April 2011-Present
•Find, pitch, and write effective news pieces in line with publication's strategic goals on a deadline.
•Attend social, cultural, and political events and take photos for featured online galleries.
•Read and review poetry collections and fiction novels on a deadline.
•Publications include The Daily Lounge, K Street Magazine, Design*Sponge, and The Literary Review, among others.
SERVICE DIRECTOR June 2013-May 2014
Righteous Cheese, Washington, DC
•Responsible for customer service, both in-person and through management of shop email account.
•Prepared and executed plans for promoting new products and events via social media.
•Assisted in both on- and off-site event planning and coordination, including weekly classes.
A Creative DC, Washington, DC July 2015-Present
•Help promote local businesses and makers through social media, data collection and organization, and events.
•As of February 2016, assist with DSLBD’s new “Made in DC” initiative through networking events and panels.
Completely bilingual in English/Spanish. Proficient in Microsoft Office/Final Cut Pro.
Experienced in WordPress/SquareSpace blogging. Excellent writing and copy editing skills.
George Washington University Washington, D.C. • May 2011
B.A. in Journalism and Mass Media